It's all in the flexibility

This theme is designed for two camps - those who want to get a beautiful store up and running without coding a single thing, and those who want the perfect framework to fashion into their own styles, all in the shortest possible time.

For non-coders:

A wonderfully customizable theme which you can make your own in a matter of minutes: tweak the comprehensive theme settings, add your products and start selling!

For designers and developers:

Get your clients e-commerce store up and running in a matter of hours using a combination of the comprehensive theme settings and delving into the well commented and structured code.

Packed with great features:

This theme is packed with settings that allow comprehensive customization without touching any code. Click here to visit the theme support site and learn about every feature! - it's fast and simple to achieve great results with the Expression Theme Suite!

Head over to our sandbox and try out some of the features »

Homepage Slideshow

Customize the homepage slideshow with up to five pictures, and a choice of 16 different effects. Each picture can link to any page or product you choose, no coding required! You can even turn this whole panel off if you don't need it.

Promote services, campaigns and special items

Add a further 3 advertising blocks to the homepage - these can be anything you like! You can also include these graphics in the sidebar of your sites pages and blog, all via the Theme Settings.

Show recent blog entries

Show up to 5 recent blog entries in the homepage sidebar, and in right hand sidebar of other pages of the site. Don't want to show any at all? Just turn them off!

Show your customers alternative product views

If you have more than one image for each of your products, the theme automatically shows the second image when you rollover the thumbnails in collections - no other theme has this feature! Don't like it? Turn it off!

Choose how to display larger images

With a simple change in Theme Settings, you can decide whether customers see an enlarged product picture in a lightbox, or when hovering over the thumbnails. Customers viewing on touchscreen devices? No problem, that's covered too!

Choose which elements to show on the homepage

You may decide that you need more text on the homepage (maybe to get some great SEO keywords in place?) - no problem, just select to show form the Theme Settings page, and choose which page content you want to display! Don't want to show featured item thumbnails? Simply turn them off!

Related Products

The theme offers TWO ways to show related products! You can either choose to simply show other products from the same collection as the product currently being viewed, or you can set up each product with specific 'tags' to determine directly related items - no coding needed!

Choose social networking and sharing icons to display

Got a Twitter feed? Got a Facebook page? Using the Theme Settings, you can include these items by simply entering your own URLs, the Theme takes care of the rest.

Items on sale - it's all about the special offers!

The Theme automatically displays a 'SALE' sash on the collection thumbnails if the item is on offer. Don't like the graphic? Simply upload a new one via the Theme Settings, no-coding needed!

Amazing customization opportunities

We went from the Oxford theme to this in just 10 minutes, simply using the Theme Settings page and a background image from Subtle Patterns - no coding required! You can control the font family (the theme includes a hand-picked selection from the Google font library, all wired up and ready to go!) and the font colors. You control the button colors. You decide what to show / hide in the sidebar. You decide on the image border and background colors. All this with no coding required. Phew!

Navigation Dropdowns

Got sub-sections in your site? The Theme creates wonderful little dropdowns for your subsections, and yes, you've guessed it; via the Theme Settings, you can change the color of these too!

All common elements are pre-styled

All headings, paragraph text, ordered and unordered lists, tables and blockquotes are styled and ready to go. If you've a little CSS knowledge, these are simple for you to style to your liking.